Town of Cheraw officials received an Achievement Award for the town’s self-guided cell phone tour at the Municipal Association of South Carolina’s Annual Meeting June 30.
Thirty-three cities and towns throughout the state submitted their projects and initiatives, and Cheraw won among the state’s towns ranging in population from 5,001 to 10,000.
Launched last October, town officials undertook an innovative, modern way to share information about Cheraw’s signature architecture and history with tourists and residents. Through the end of June, the Historic Cheraw Cell Phone Tour has had more than 1600 callers from 37 different states.
The tour, consists of 25 stops in a 10-block historic area, and callers to the Historic Cheraw Cell Phone Tour can learn facts about the town’s past and discover interesting points and information about historically significant homes, churches and businesses. Each location has an exterior sign printed with the tour’s local phone number.
The town promotes the cell phone tour through a brochure placed at high-traffic locations such as Town Hall, the Chamber of Commerce office, restaurants, shops and motels. Town officials plan to add the tour’s audio to the town website in the future.
“The Town of Cheraw has created a great and innovative way to enjoy the history and beauty of their Pee Dee hometown,” said Miriam Hair, executive director for the Municipal Association.
These winning entries represent innovative projects undertaken by Municipal Association member cities and towns. More information and a video about the project are available on the Association’s website at www.masc.sc.
The Municipal Association of South Carolina initiated the Achievement Awards in 1987 to recognize and encourage innovations and excellence in local government.