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Amazon is dropping a multi-billion dollar offer for the biggest game deal


It looks like Amazon will not be bidding for the world’s largest streaming game deal. The live broadcast of the Indian Premier League cricket match is considered a major customer tie.

Surprising results, reported Tech Crunch, A strategic decision by Amazon. Cricket is the number two sport in the world and is very popular in India. The party, which has owned the broadcasting rights for five years, ensures a positive brand impact in the long run.

The broadcasting rights for this IPL With Disney’s streaming service Hotstar until 2023. Disney grew the number of viewers for cricket faster than Netflix in streaming. Disney will be bigger than Netflix in a year.

Amazon, which entered the online marketplace in 2014, has invested billions of dollars in India. It is now considered to be the largest e-commerce player. Live competitors are Flipkart, Snapdeal, Alibaba and Myntra. Besides e-commerce, Amazon operates there with its Prime video streaming service.

India is the second largest country in the world with a population of 1.4 billion.

The auction for the broadcasting rights for the 2023 – 2027 seasons began on Sunday, June 12, yesterday. This will be the first time it will take place digitally. Disney is expected to hold the deal, with Sony Pictures offering to win it back and Viacom18 participating. The latter is part of Reliance, which is the concern of India’s rich, including the country’s largest retail chain and telecommunications provider.

The auction results are expected to be released in a few days.

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IPL Ten teams clash in two months. Celebrities from Australia, England and New Zealand play in it. Broadcasts can count on hundreds of millions of viewers.

This year, for the first time, broadcasting rights will be auctioned off in batches: rights for television and digital broadcasting in India, international broadcasting rights and the ‘non-digital exclusive’ section. It enables media companies to broadcast almost twenty of the 74 matches via the Internet and the App.

A. who receives the Cricket Association in the Netherlands New director Here the game needs to be further developed.

Photo: Mashrik (Cc)