Developers and publishers will no longer be allowed to display marketing text in banners and other images of their games on Steam as of September 1. This means, among other things, that rating scores and award logos may not be visible in the images.
Valve has noticed that images in games contain more and more marketing text, write the podium. In some cases, the name of the game is no longer prominent. This is why Steam has introduced new rules, which will come into effect from September 1. Image content may only contain artwork, name, and any official game translations. What is not allowed are award names and logos, review scores, discount promotions, or text and images promoting other titles. Banners can be seen in Steam users’ libraries, among other places.
“We understand that developers want to impress players with the quality of their games. But Steam already has space on store pages to provide this information. There, citations from reviews, scores, and special awards each have their own place and customers can easily find that information that Steam writes.
Different rules apply when major updates or seasonal events are announced. In addition, game images may be provided with temporary feedback, which may be visible for a maximum of one month. The script may only promote new content and it must be readable in all languages supported by the game.
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