Packaging Management Editors scan foreign packaging sites weekly for innovations and improvements. This week we took a look at the design news below from World Brand Design, Packaging of the World, Package Inspiration, and Packaging News.
Honey as medicine
In a world where health and hygiene are given more importance, brands today have the opportunity to use responsibly the richest natural mother of all. According to Manugora, a New Zealand honey producer, Manuka Honey uses natural ingredients and protocol for its honey.
Creative agency Pento was commissioned to restructure the brand for the health and wellness space. The company has developed a minimal and sophisticated packaging system that emphasizes the natural medicinal properties and benefits of Manuka. The materials and forms were carefully considered and as a result a luxury pharmacy brand was removed for essentials.
Source: The packaging of the world
Covered with flowers
Butter Up is a dessert brand that specializes in pastries and baked goods. Emiliza designed a special gift package for the company for hand-selected pastries to show affection to loved ones who are infected.
Since flowers are often used as gifts, flowers have been used as the main theme of the design. The design system is inspired by the butter and icing loops and creates a floral design with a twist-lock mechanism. When opened, the package spreads like a full-blown flower, revealing a sweet pastry.
Source: Gallery inspiration
No7 Beauty, part of Boots, is launching a new campaign and limited edition lipstick line created in collaboration with design company Free the Birds.
This campaign includes the new packaging with the No7 logo and the naming convention for the limited edition lipstick line.
Free The Birds has renamed the No7’s Moisture Trench range four colors: Respect Rouge, Hope Taupe, Freedom Plum and Equality Coral, in keeping with No7’s Unstoppable Together Positioning spirit.
Creative Agency has updated the iconic No7 logo with the smiley icon found naturally on the “o” of the No7, which now extends across the body of the lipstick in bold and festive two-tone pink.
Source: Packaging News
A slightly fiery, sweet drink called kombucha has hit the world with a storm. The new design of Argentina’s Slug Club hornbill exemplifies the generally bland look of the drink.
Aluminum makes an immediate visual impact with the attractive, relevant liquid typography of Collected Works. With its refreshing packaging, Slug Club has the potential to inspire consumers who do not want to try the delicious fermented beverage.
Australian brand Strangelov introduces natural beverage decoration to add to drinks. Appropriately named Dippler, add it to the top of a gin tonic or cocktail for a delicious flavorful addition. Dehydrated fruits have no artificial colors, flavors, sweeteners or preservatives and no added sugars.
The packaging design of the Dippler Cocktail Decoration was made by Marx. Typography comes from the SAA series, the official font used in Australian road signs. The packaging images are meaningless and clearly indicate what the product is.
Source: World brand design
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