Snapchat offers a paid subscription called Snapchat +. It costs $4 per month and gives users access to “exclusive, trial and pre-release features”. Subscription is not yet available in the Netherlands and Belgium.
Snapchat says it aims to sign up for its “most motivated users” and that they receive “priority support” for a fee. The ad does not say What features do paying users get, but opposite the edge Snap explains that at first it’s mainly about “cosmetic” features. For example, Snapchat + users can customize the app icon and pin a person as “BFF” to the top of the list. Also, paying users can see who has re-viewed their story. Commercial ads are not disabled for subscribers.
Snapchat has 332 million daily users and the Snap creator makes money mainly from ads. It’s the first time the company has introduced a payment model in its app. The company releases devices such as the a augmented reality glasses and small drone† Snap tells The Verge that long-term advertising revenue remains its primary revenue model.
Currently, Snapchat + is available in a limited number of countries. These are the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. Snap says it will make the service available in more countries in the near future.
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