Snapchat Introduces Snapchat +: $ 3.99 snapping per month

Puts with Snapchat Snapchat + Focuses on improving the experience of “people who spend more time with their best friends on Snap”. Subscription is a reproduction of exclusive, experimental and pre-release features, Snapchat writes in its blog post. Especially very interested users should be attracted to it; They can buy a Snapchat + subscription for $ 3.99 per month.

Ads on Snapchat +

Currently, the added value of Snapchat + is still relatively low. With the current version, the company says that customers can see which friends have reviewed their Snaps. Snapshot + holders can customize the Snapshot logo to their liking. It is unknown at this time what he will do after leaving the post. However, a series of pre-release activities will continue in due course; However, Snapchat does not talk about how these differ from those already tested in the beta program.

Users subscribing to Snapchat should not expect the apps to be suddenly ad-free. Product SVP on Snapshot said Jacob Andrew On the edge You know that “advertising will continue to be at the heart of our business model for a long time to come.” At the same time, Andreou says Snapchat did not expect subscriptions to be a “major source of revenue.”

Revenue growth is stagnant

However the release of Snapchat + comes at a significant moment. Snapshot is following a warning in the quarter lower than its second-quarter revenue targets. However, according to SVP, it will not play a role in launching the Snapchat service. After all, production teams are ‘playing with the idea of ​​a paid subscription from 2016’.

Currently, we are small with Snapchat + in Belgium and the Netherlands. The company first launches the service in the United States, Canada, United Kingdom, France, Germany, New Zealand, Saudi Arabia and the United Arab Emirates. Over time, the company said, the service will expand to other regions.