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Sprite discontinues popular green bottles after more than 60 years |  Abroad

Sprite discontinues popular green bottles after more than 60 years | Abroad

Coca-Cola said Wednesday that it will change its packaging from green to clear plastic from August 1 as part of a broader effort to become more environmentally friendly.

Sprite’s current plastic contains green polyethylene terephthalate (PET), an additive that cannot be recycled into new bottles. Being able to recycle is an important initiative for the company as it strives to reduce plastic waste.

“Removing color from bottles improves the quality of recycled materials,” said Julian Ochoa, CEO of R3CYCLE, a plastics group that helps Coca-Cola improve its recycling. “When recycled, Sprite’s clear PET bottles can be recycled into bottles, helping to drive a circular economy for plastics.”

Logo renewal

The company said customers will also notice an updated logo and packaging design on Sprite bottles, with the goal of providing “a more consistent look and sound worldwide.” The familiar shade of green will still be used on Sprite labels.

The Coca-Cola Company reported higher-than-expected second-quarter numbers on Tuesday and raised its full-year revenue forecast.

The biggest polluter of plastic

The beverage giant has often been criticized for its contribution to environmentally polluting plastic waste. In 2020, the company was named the world’s largest plastic polluter by the environmental organization Break Free From Plastic. Company logos and branding are found on 13,834 discarded plastic items in 51 countries, often in public places such as parks and beaches.

In 2018, Coca COla announced its “A World Without Waste” initiative with the ultimate goal of collecting and recycling one bottle, can per bottle, or it could be sold by 2030.

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