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Why does everything turn beige?  This study proves that colorless is a conscious choice

Why does everything turn beige? This study proves that colorless is a conscious choice

It’s not just your garden. Colors seem to fade from everything around us – our interiors, our streets, even our children’s toys. But why do we actually think beige is better?

Catherine Swartenbrooks

It started, like any great revolution, on Instagram. Someone shared a video of her trip to the Cinque Terre, the famous World Heritage site along the Italian coast. “The colors aren’t quite as bright as advertised, and it’s ridiculously busy here.” One more pass and we end up in Mexico, where the holiday maker is not allowed to wear sunscreen so that the protected reef does not increase the bleaching. Behind my screen and behind the fence, the neighbor is standing with his hands on his hips blues Gazing. “I know he doesn’t let me spray, but that’s still very sad.”

The world is getting duller, not just because time, tides, and climate are resisting the pigment. Colorless has become a conscious choice, that proves study By data scientist Cath Solomon. I searched the archives of many British science museums, examining more than 7,000 objects every day, such as a clock, typewriter, scale and telephone, to see how their color and shape had changed over the past two hundred years. She poured her findings into an infographic that is now eagerly shared online.

On the left, where the old things are summed up, it is noticeable how the earthy tones of the leather, wood and metal used predominate, developing in the middle to colored plastic and later extinguishing and becoming increasingly gray, over which emblems scream. “Over the years, our instruments have become more gray and more rectangular,” was the dry conclusion of the Science Museum collection.

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sad beige

Sheehan Quirk, who runs the popular Twitter account The Cultural Tutor, took a closer look at Solomon’s work and showed, in a viral thread, infographics of how our cars, carpets, clothes, paints and walls are painted. Even from McDonald’s over the years it has evolved into a palette of gray, beige and green.