For many years the main goal of Formula 1 has been to set foot in the United States. It was a difficult task for some time, but now that task seems to be succeeding. The game has been gaining popularity in recent years, especially in the United States
There are many reasons for the growth, but the Netflix series ‘Drive to Survive’ in particular plays a key role. The owners of Formula 1, Liberty Media, are very happy with this development, and it is reflected in the game’s calendar. Next season has three U.S. races: Austin, Miami and Las Vegas.
The teams also notice that their game is gaining popularity in the United States. Williams also notes that, for example, the British team has been owned by the US Dorilton for a number of years and the growth has been remarkable. Director of Commerce James Bower quoted Motorsport.com as saying: “In 2015, there were 45 US-based companies operating in F1, now there are 108, twice as many. If you’re talking about technology partners, I’m talking about technology partners. Formula 1. Is the most data-driven game in the world, especially with technology companies coming from North America. “
According to Bower, the success of Formula 1 in the United States began much earlier than most people thought. In 2012, Williams Mann noted that Formula 1’s return to the United States “from which you can actually see the growth of the game, which has been a part of ESPN broadcasts for the past five years, especially with Liberty, their marketing and their development processes. Management processes. It’s truly unique. And run Incredible Racing in Miami. “
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