A year after the acquisition, Twitter (X) is losing on all fronts

Say things are not going well Similar web.

In September, worldwide web traffic to Twitter.com was already down 14 percent. Advertisers’ traffic dropped even faster.

Contrary to what Elon Musk recently said, traffic has never been higher.

In the U.S., which accounts for a quarter of Internet traffic, visits fell 19 percent.

The trend was similar in other countries: -11.6% in the United Kingdom, -13.4% in France, -17.9% in Germany and -17.5% in Australia.

Mobile data traffic on iOS and Android in the US fell 17 percent year over year. Global Android usage has dropped to 14.8 percent.

In contrast, traffic to Elon Musk’s posts in September was up 96 percent year-over-year.

The decline is not unique to X, other leading social networks are also seeing declines. One exception is TikTok, which saw a 22.8 percent increase in global web traffic in September.

Users are increasingly likely to end up on other platforms via Twitter. Three years ago, three to four percent of the New York Times’ traffic came from referrals from twitter.com, but that has dropped to less than 1 percent in recent months.

If X continues its plan to charge a $1 sign-up fee for new accounts, usage will drop even further. Testing is currently underway only in New Zealand and the Philippines.

Additionally, Elon Musk is threatening a European blockade due to tighter restrictions. Brussels has previously called on social media to remove fake news about Israel and Hamas. And that happened.