The US newspaper reported that Meta was going to hire the consulting firm Targeted Victory for the campaign “Washington Post”† This agency’s campaign is said to be aimed at turning public opinion against Facebook competitor TikTok.
The newspaper received internal emails in which Targeted Victory was instructed to convince people that TikTok was a danger to children. The email states, among other things, that Targeted Victory should “spread the message that while everyone is criticizing Meta, TikTok is the real danger, especially as it relates to One of the foreign applications that are very popular among teenagers†
Other emails show that Target Victory actively searched for stories about possible Dangerous trends on TikTok† Also, agency staff communicated among themselves about coveted headlines about TikTok such as “How TikTok is the most dangerous social media platform for kids.” When a negative topic about TikTok surfaced in the news, Targeted Victory tried to amplify it further on social media and was Pressure from local officials To take action against TikTok.
Targeted Victory declined substantially to answer questions put to The Washington Post. The agency only confirms that it has represented Facebook and is “proud of the work done”. Meta spokesperson Andy Stone defended the campaign in a statement to the newspaper: “We believe all platforms, including TikTok, should be closely monitored.” TikTok responds via a spokesperson that the company is “concerned” about TikTok coverage.