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More space in the fresh produce section for fresh packages at PLUS

More space in the fresh produce section for fresh packages at PLUS



45 types, most of which contain more than 150 grams of vegetables

With the introduction of new bouquets, PLUS is expanding its range of fresh bouquets. Supplied with vegan advice and Nutri-Score label on the packaging as standard. By the end of this month, the collection will contain more than 45 varieties, most of which contain more than 150 grams of vegetables.PLUS we are seeing an increase in sales and interest in new packages. By expanding its range of fresh packages, PLUS offers its customers meals that are quickly served to the table, without waste, such as Indian dhal, red lentil soup, one-pot orzo, and sweet potato capsalone.

Prominent spot
Bente van Vliet, Assistant Category Manager Fresh at PLUS: “We see a growing demand for convenient products. To continue to inspire our customers, we are expanding our range of fresh packaging. The new design in the fresh produce sections has created more space for convenient products, and all packaging is now Fresh is now prominently placed in the store, making finding and choosing meals and soups much easier for our customers.

New packaging to go along with the Wheel of Five
The five wheel guidelines are taken into consideration when assembling new packages. PLUS provides a balanced meal that contains enough vegetables, healthy fats and whole grain products. As a result, most new packages comply with Five Wheel guidelines. Packages that do not meet this requirement contain advice on the package to serve salad with the dish, for example.

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Fresh Packs with a Nutri-Score A or B Nearly 70% of the PLUS Fresh Pack range has a Nutri-Score A or B. The government’s new Food Choice logo gives a score from A to E based on product composition. Consumers can compare products within the same category and thus choose a product with a better formulation.

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