And it’s not just about countries, but many companies are boycotting Russia with economic sanctions. More and more multinational companies are closing their stores in Russia, or refusing to supply products or services. In some cases, the decision is made only after pressure from public opinion.
A few days ago, Shell bought Russian oil at a huge discount, because no one cared about it. This was followed by a storm of criticism. Shell tried to limit the damage by announcing a donation of profits to Ukrainian refugees, but it was not enough. In the end, the oil company decided to withdraw from Russia.
Thus Shell joined a long list of multinational companies that have (temporarily) suspended their activities in Russia. Among the most notable absentees on Tuesday evening were American food companies such as Pizza Hut, Domino’s and Burger King. So there have been calls on social media for a boycott of those same brands. McDonald’s decided to close its doors in Russia after all. Late last night, Coca-Cola and Starbucks followed suit. Not for ethical reasons, but after days of public pressure.
Morally speaking, there is, of course, something to be said for the average Russian who has now lost his job in an international chain. So many companies – including McDonald’s – continue to pay their Russian employees. Unilever has also adapted a cover. The company decided to continue production in Russia for the Russian people, but it is no longer exported abroad