The involvement of the US parent company has been reduced to a minimum. Only the Russian ruble was accepted as a currency, which is a sign of McDonald’s confidence in the future. Another sign: due to import restrictions, McDonald’s Russia established almost the entire production chain on site, from farms to processing and packaging plants. There was also a search for employees.
There was no shortage of candidates. At least 27,000 Russians have applied for 630 seats. McDonald’s allowed it elite Young and intelligent soviets: students from prestigious universities with excellent knowledge of foreign languages and a great Customer skills. It took them no effort whatsoever to learn how to show that quintessential American smile and stay friendly at all times.
And the Russian people have not yet seen it. People are accustomed to the brutal, quiet, brutal and sometimes frank service. The fact that at McDonald’s Russia they had polite and friendly staff who served them with beaming smiles, saying “please”, “thank you” and “goodbye” came as a shock to them.
“Lifelong food practitioner. Zombie geek. Explorer. Reader. Subtly charming gamer. Entrepreneur. Devoted analyst.”
More Stories
The Pope to priests: The church is not collegial unless the parishes are
More than 100 students demand that Ghent University stop cooperating with Israeli institutions and threaten to occupy the building on Monday
The Pope warns that uniformity in the Church is deadly