Adidas has been hinting at it for some time now, but the company is now officially announcing it. The famous footwear and clothing brand enters the world of “Metaverse”.
The German multinational will cooperate with Non-fungible token (NFT) Projects like Bored Ape Yacht Club and more. Adidas Originals announced this on Twitter on December 2nd:
adidasoriginals December 2, 2021
Known for celebrating the latest in authenticity, adidas is pushing the boundaries of creativity this fall: The Metaverse. Our goal is there? To see all its residents thrive. The Metaverse is a place where everyone can express their original ideas and be more authentic, whatever form they take. Thanks to the blockchain, pioneers can Own what they make themselves.”
Bored Monkey Yacht Club on Ethereum
According to the press release. The Bored Ape Yacht Club is a collection of 10,000 different pictures of bored monkeys Ethereum (ETH). They regularly sell hundreds of thousands of dollars each, sometimes millions. Adidas bought Bored Ape #8774 in September for 46 ETH, then bought for about $156,000. She wants to make NFT a Metaverse character called Indigo Herz.
adidas Originals presents Indigo Herz, the Web3 Metaverse avatar which is a bored monkey pic.twitter.com/VrfUq5XUGp
– inthiseconomy.eth✶ (ITENFTS) December 2, 2021
Recently bored monkey yacht club announced That the project would collaborate with Universal Music Group, the world’s largest music group, and four of these NFT monkeys to form a “Gorillaz-like” band called KINGSHIP.
In addition to the Bored Ape Yacht Club, adidas will also partner with gMoney, a popular Twitterer and NFT collector, as well as PUNKS Comic. PUNKS is a comic book publisher that combines NFTs and physical comic books into what it calls Crypto Comics.
Adidas also recently announced that the company Partners with Coinbase, the largest Cryptocurrency exchange Van de VS. Coinbase CEO Brian Armstrong He recently said he expects That NFTs could become as big, if not bigger, than cryptocurrency trading. Adidas also announced its collaboration with the Metaverse The Sandbox (SAND) project and Bored Ape Yacht Club wants to launch its token next year.
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