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Ghent has a new 'unicorn': a company that makes ordering food online easy (Ghent)

Ghent has a new ‘unicorn’: a company that makes ordering food online easy (Ghent)

Gilty Frijhoff, Jan Holz, Chong Shu, and Jerome Laredo, founders of Deliverect © IF


Ghent has a new “unicorn”. Deliverect, the company Zhong Xu and Jan Hollez of Ghent residents that makes ordering food online easier, was recently valued at over €1 billion.

Sander Luitten

“We want to be Spotify in the hospitality world,” Shaw told De Gentenaar in the spring of 2021. Delivery is progressing in full swing: several offices around the world, hundreds of employees and a client base that includes small independents, but also large chains such as KFC, Burger King and Taco Bell.

Most recently, the company is valued at 1.4 billion euros. To write in the business newspaper de Tijd. By raising an additional $132 million in capital from investors, the company is valued at more than $1 billion, earning it the nickname “unicorn” or “unicorn.” Only three other Belgian companies hold this moniker, including, which started as a Jonas Dinners subsidiary Gent Compil.

What makes Deliverect so successful? “For each platform, the restaurant had to use a separate tablet to manage orders. This makes it very complicated for the staff,” Shaw previously told DeGentenar. “The Deliverect software collects all these different requests and sends them to one POS system. As a result, there are fewer errors and there is more time for the commands themselves.”

Deliverect does not provide turnover and profit figures, but the volumes speak for themselves according to trade newspaper De Tijd: “Last year it crossed the 100 million order mark (since its inception in 2018), representing a deal value of $3 billion, an increase of 550 percent. It is added 1.5 million orders each week. Last year the number of customers increased from 8,000 to 20,000 in 30 countries.”


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