Netflix explains its plans to stop password sharing

Reed Hastings, co-CEO and co-founder of Netflix, outlined plans for the streaming service to take action against unauthorized account sharing in the future. He promised not to introduce aggressive methods.

Reed Hastings said, “We’ll test a lot of things, but we’ll never offer anything like a ‘tightening up’ to our subscribers.” diverse The Netflix briefing about the Financial figures for the first quarter of 2021. “For consumers, actions have to make sense, in order for them to understand.”

At the moment, Netflix does not make any specific efforts to prevent people from giving out their passwords and sharing accounts without paying for it. Research shows that More than half of Netflix subscribers share their password With someone else at least. The practice costs Netflix billions every year, even though the live streaming service hasn’t shown itself as an opponent. They assume that many people who learn about Netflix through someone else’s account will later have a subscription themselves. Even internal data confirm this.

Universal test

However, Netflix launched a test with a number of users around the world last month. Additionally, some received a warning message to verify their accounts if they suspected they were using the streaming service incorrectly.

Netflix COO and chief product officer Greg Peters said in the company’s briefing on Tuesday that results of that test will be analyzed. Based on this, it will be examined which model is ideal for future presentation.