The 2027 World Cup will earn millions more than the European Championship

This will be the number of previous football tournaments organized by the Netherlands. Due to the very limited number of matches, the 2017 Women’s European Championship raised around 23 million euros. The 2021 European Men’s Championship raised around 40 million euros when four matches were held in Amsterdam.

In its forecast, PwC only looked at expected spending by audiences, media and participating countries. Institutional expenses are still to be deducted from this. Among the host cities, Amsterdam is expected to benefit the most from the tournament with €78 million, followed by Rotterdam (€41 million) at a considerable distance. Heerenveen earned only 16 million during the World Cup. Other proposed host cities are Eindhoven and Enschede.

The host cities, the KNVB and the outgoing cabinet made the World Cup bid official by signing the plans in Zeist on Monday. The joint proposal will go to FIFA on December 8, after which all members will have time to form their opinion. It will become clear in May whether the Netherlands, Belgium and Germany have enough votes, or whether Brazil or the United States and Mexico (a joint bid) will win the race.

“It’s always fun in women’s football. A competition like this brings orange fever without the nasty side effects,” outgoing sports minister Connie Helder explained of her excitement at the zeitgeist. “As a government, we will do whatever we can to help. And I hope my successor will do the same. It won’t be a piece of cake, but we will win the race.”