televisionVideo streaming service Netflix had its best quarter since the early days of the coronavirus pandemic. In the last three months of last year, Netflix added 13.1 million subscribers, a much larger number than in previous periods.
All told, Netflix now has over 260 million accounts. That's about 13 percent more than a year ago. This significant growth is partly due to the policy of restricting account sharing. As a result, more people are opening their own accounts with Netflix.
Netflix is also constantly trying to revamp its collection of movies and series to attract new customers. Popular titles last quarter included the thriller Leave the World Behind and a documentary about soccer icon David Beckham.
Netflix doesn't believe it will maintain this rapid growth rate. It is expected that there will not be as many new customers in the first quarter of 2024 as was the case in the past three months. However, Netflix estimates that it is possible to surpass customer growth in the first quarter of last year. Then the number of subscribers increased by less than 2 million.
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