Apple will introduce a series of new products on September 14th. It’s mainly about the new iPhone 13, but experts are also expecting innovations in the Apple Watch and possibly also a new generation of wireless earbuds (AirPods 3).
More Apple laptops may also be equipped with their own chipsets. This is already the case for the MacBook Air, Mac Mini, and smaller iMac models, while the rest run on chips from Intel.
It is also possible to make small technical updates to the processor and camera system in the phone. For example, portrait mode functionality is expected to extend to video. This allows the camera to create a depth of field effect by, for example, focusing faces in the foreground and blurring the background. The quality of video recording will also be improved.
The launch usually leads to a strong increase in sales. Millions of avid shoppers want to have their brand new iPhones in their possession as soon as possible.
Usually, hundreds of journalists are invited to the Cupertino, California campus. Since last year, due to the pandemic, the company has switched to virtual events.
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