bake it Cryptocurrency New York Stock Exchange (NYSE) platform, partners with Quiznos to Bitcoin (BTC) Enable payments at many fast food sites. The companies announced this on August 3 through a press release:
We are excited to partner with Quiznos to launch our first physical demo site to enable customers in select locations in Denver to pay with Bitcoin. # bitcoin #Quiznos #Denver https://t.co/2yrUlMFIRD pic.twitter.com/A3rds856q0
Bakkt August 3, 2021
The two companies will first launch the so-called beta program, or beta software, will start. This will be at several Quiznos locations in the area around the US city of Denver, including Denver Airport.
Quiznos is what is called quick service restaurant (QSR), i.e. a fast food chain that primarily focuses on express services. Customers can buy bitcoin via the Bakkt app and then pay for a meal at Quiznos using BTC. Customers will get $15 worth of bitcoin as a reward for this.
“Partnering with an innovative platform like Bakkt is attractive to us for a number of reasons, most notably because it allows us to accept bitcoin directly at the point of sale as part of a fast and seamless transaction.
As we continue our digital transformation and respond to mobile and millennial consumer demand for alternative payment options and cryptocurrencies, we are excited to offer customers another accessible way to purchase a meal. In this case via digital asset wallet Bakkt.”
Happy Marc Loman, President of REGO Restaurant Group, owner of Quiznos and other QSR websites. Bakkt said in the press release that it will continue to focus on making crypto as liquid as Fiat and on finding ways to make crypto as a payment method as accessible as possible.
Bakkt’s launch has seen a lot of hype and excitement a few years ago. It falls under NYSE and the platform was expected to attract massive institutional investors to Bitcoin. The launch was delayed several times and ultimately disappointed as volumes on the platform remained low.
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