Michael Azoulay, founder and CEO of American Vintage, moved into an imposing mansion in the 8th arrondissement of Marseille a few years ago. The interior design reflects the values of the brand and its founder: simple, original and cosmopolitan.
The palace is not far from the beaches of the Apostle and Malmousque. It dates back to the 19th century and is typical of the area, yet surprisingly contemporary in design. “I am Marseille one hundred percent. I had to settle in my city,” said Michel Azoulay, who has been living in Marseille since 2016 and is very happy there. he love noFussen Of special light and cosmopolitan atmosphere. I am from Morocco and a Jew by faith. Tradition is essential to me, just as hospitality and family.” This is reflected in his residence: open spaces, with as few walls as possible, comfortable places to sit almost everywhere and plenty of souvenirs, rugs, pillows and things that add color and originality.
The main feature of the house is the interplay of ancient and contemporary elements assembled in beautiful harmony. Here and there, you can still see traces of the old house, like the rubble stone wall in the kitchen that rises from the plastered concrete floor. On the balcony, an inverted stone balustrade contrasts with the parquet floor and adjacent contemporary pool. “When my wife and I visited this property, we immediately saw the potential. We created it ourselves and took our time for it.” High ceilings – typical of the nineteenth century – leave room for large volumes in gray and beige, so that furniture and interior items are on their own. Stunning details, such as gold and copper-tone switches, give the neutral-toned interior a sophisticated touch. As the father of three sons aged seventeen, fourteen and four – “all of the same woman” (Laugh) The entrepreneur stresses the importance of open spaces where you can walk barefoot, a form of freedom of movement that he cherishes. He also swears by the use of natural materials such as wood and stone. Private southern light flows generously through the many large glass windows, up to the rooftop terrace, where a water feature provides refreshment. “It was important for us to live in the city, so that we could do everything on foot: take the kids to school, run errands, etc.”
order in chaos
The apartment consists of two floors: the bedrooms are on the first floor and the day rooms with a sitting area, a dining room, a kitchen and a terrace on the second floor. The basic elements of the owner are light, a minimum of partitions and music. There are speakers in all rooms. “We often receive visitors. This acoustic freedom, and the possibility of music in all the rooms, is important to me.”
Michael Azoulay is an accomplished architect, who learned to appreciate architecture through his shops. The headquarters of his company were designed by Marseille architect Yvann Pluskwa. “We’ve integrated architecture into our office. It’s something I’m passionate about and deeply impacting my work.”
Azoulay talks about his dream of creating a ‘home to live’, entirely dedicated to the American Vintage brand, with a hotel and creative space where art and culture meet. He also talks about the perfect place for him to live: “This would be a city close to the sea, very simple but with a lot of variety, where you can live freely, without aggression. A place where you don’t have to close your door and don’t have to be afraid. A form of organized chaos, full of life, with a lot of movement and tourism. I need rejuvenation to keep my mind fresh and able to be creative.”
Charging the batteries
The hectic life of an entrepreneur requires a few home modifications, such as adding a gym with a treadmill and a shower in the bathroom. “I have a profession that demands a lot from me. I exercise a lot to conserve my energy. The spa area is essential for me to relax. Our offices are also set up in this way for my employees, as they are envisioned as a home. I own Fantastic managementhook meAnd the Which allows me to meditate. On the other hand, I like rules and order, this is my “Swiss” side”And the Laugh.
His favorite place in the house? “When everyone is asleep, I sit on a chair upstairs, near the balcony, between indoors and outdoors. I play atmospheric music and drink a glass of brandy with my dog. This is my moment.”
ID Michael Azoulay
Merchant Mikhail Azoulay’s 43-year-old son learns to trade through small sales jobs.
His travels to the United States and his business instincts helped him found the American Vintage brand in 2005.
The company has grown into a company with eight hundred employees worldwide. The brand is timeless and does not contain a graphic symbol, as it is intended for everyone.
In November 2022, American Vintage will release its first co-ed collection for children ages three to eleven. “For a cool, casual look, with essential pieces that last.”
“Coffee buff. Twitter fanatic. Tv practitioner. Social media advocate. Pop culture ninja.”