The Walt Disney Entertainment Group will develop residential areas in the United States. For example, the American company has plans to build a neighborhood in the desert near Rancho Mirage in California with real estate, homes, and single-family apartments that people can live in. There will also be facilities such as a hotel, as well as some kind of oasis in which you can swim. Disney also wants to organize activities for relaxation, for example, throughout the year.
According to the company, similar real estate projects will be established in other parts of the country at a later date. To this end, Disney is also creating a new business unit called Storyliving by Disney. The experts who designed the Disney theme parks are also expected to be involved in building the new neighborhoods. But it is not yet clear if and to what extent this apartment complex is steeped in the Disney brand. Financial details have not been released yet.
This isn’t the first time Disney has invested in homes. For example, in the 1990s, the company actually developed Celebration City in Florida, which now houses nearly 10,000 people. This is not far from the Disney theme parks near Orlando. For California’s first new residential area, Disney will partner with Arizona-based DMB Development, which specializes in creating these types of projects.
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