After a short test, it appears that Microsoft has started rolling out App Recommendations in the Windows 11 Start menu, and the ads will be included with a new update starting this week.
Microsoft has been working on integrating recommendations and ads into Windows 11 for some time. Consider, for example, Office 365 ads if you don't have a subscription, or the new “Copilot” button that should get users used to Microsoft's AI assistant. .
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The Start menu now also receives these types of recommendations. This relates to ads for apps in the Windows Store that appear as “Recommended” or “Recommended” at the bottom of the list. Microsoft briefly tested the system last month through its Insider program, as technology website The Verge previously noted. And now it's also available to the wider public via an update. The update in question is KB5036980 In addition to improvements to the tools, among other things, it also includes the updated section with recommendations.
If you want to turn it off, you can. You can do this by going to Settings and clicking Start under Personal Settings. Here you will find a slider labeled “Show recommendations for new tips, shortcuts, apps and more” in Dutch.
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